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Noor Oud Ruby Incense Sticks


Our Oud Ruby Incense combines the sweet, complex scent of Oudh with notes of rose, geranium and berries to produce a sensual velvety aroma. The Noor collection explores the wonderfully alluring scents of the Orient.

Noor Oud Incense Collection is an invitation to discover the olfactive charm of the Orient. Oud (in Arabic 'oudh') is an extremely rare and precious oil found in agarwood, the resinous heartwood from the aquilaria tree from Southeast Asia. One of the most expensive perfume ingredients in the world, often described as 'liquid gold', it is highly valued for its very aromatic and complex scent a warm sweetness mixed with woody smoky, animalistic and balsamic notes. Prized for centuries in the Middle East particularly where its smoke has been used during opulent beauty rituals, Oud has now conquered the world, leading to a bounty of scents based on this compelling note.

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